2023: Viva Magenta: “Viva Magenta is a nuanced crimson red with pink tones that presents a balance between warm and cool. Rooted in nature, this hybrid colour is powerful, empowering and assertive, but not aggressive – it encourages experimentation and self-expression without restraint. Ultimately, this electrifying, boundary-less shade promotes optimism, joy and strength.“
From Refinery 29, Viva Magenta: What Does Pantone Color Of The Year Say About 2023
From PureWow, And Pantone’s Color of the Year for 2023 Is…
I’ve never paid too much attention to Pantone’s color of the year choices, but I was intrigued by this year’s choice and the process behind the decision.
From NPR, How and why Pantone picked ‘Viva Magenta’ as its 2023 color of the year
The History
From Pantone: When did Pantone Color of the Year start?
The Pantone Color Institute originally created the Pantone Color of the Year educational program in 1999 to engage the design community and color enthusiasts around the world in a conversation around color.
“The Pantone Color Institute was founded two decades after the color company and has been championing colors of the year since cerulean blue in 2000 (cue the iconic Devil Wears Prada monologue).” NPR
From House Beautiful, Every single Pantone Colour of the Year from 2000 – 2023.
The Process
“To arrive at the selection each year, this global team of color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, aspirational travel destinations, new lifestyles, playstyles or enjoyable escapes as well as socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.” Pantone
Why is Pantone Color of the Year important? When the program is successful, what happens to the world?
From Pantone: “Color is the most important powerful communication tool. It is the first thing we see and the first thing we connect to. It is a visual language we all understand, one whose message crosses genders, generations, and geographies. Learning more about the unique meanings particular colors give voice to helps us to be a more expressive, closely connected society, one that provides people with a more holistic understanding of their peers and communities alike. As a globally recognized visual language, color can say what words cannot.“
The Products:
“Pantone’s chosen colors of the year go on to influence product development and purchasing decisions in all sorts of industries, including fashion, industrial design and product packaging.” NPR
From Harper’s Baazar, PANTONE’S COLOR OF THE YEAR
Lifestyle of a Fashionista 
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